Lucky the Leprechaun standing next to a bowl of Lucky Charms on a rainbow

The Story of Lucky Charms

Hearts, Stars, and Horseshoes. Clovers and Blue Moons. Unicorns, Rainbows, and Tasty Red Balloons. Plus, crunchy, oat cereal pieces, too! We're Lucky Charms and we're magically delicious.

A box of Lucky Charms cereal laying in a pile of marshmallows and cereal pieces

For Five Decades

For five decades and counting Lucky Charms cereal has featured frosted oats and colored marshmallows. Made with whole grain Lucky Charms is fortified with 12 vitamins and minerals, and is a good source of calcium.

Lucky Charms come in a variety of magical deliciousness: Original Lucky charms are Gluten Free! There are also Chocolate, Fruity, and Frosted Flakes Lucky Charms!

A collection of cereal marshmallows shaped like a pink balloon, a purple horseshoe, a unicorn head, a rainbow, a red heart, a blue moon, a shooting star, and a green leprechaun hat

Charms & Powers

Did you know each Lucky Charm has its own unique power? Spark you're kids' imagination by teaching them all about their marshmallow magic!

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A smiling Lucky the Leprechaun bursting forward with his hands out

Lucky's Story

Somewhere over a rainbow in a magical forest lives a clever, playful, and mischievous leprechaun named Lucky.

His father was a wise man and knew it was Lucky’s destiny to bring magic from his world to the real world. He placed eight magical charms in Lucky's hands as a way of protecting him along his journey and told Lucky to respect their magical powers and others he may encounter along the way.

As his legend grew, children everywhere coveted Lucky's magical charms and hundreds of games of hide & seek ensued. Today, Lucky outwits and outsmarts those pesky kids, discovering (and losing) his magical charms, always with children hot on his heels.