Lucky the Leprechaun standing next to a bowl of Lucky Charms on a rainbow

The Story of Lucky Charms

Hearts, Stars, and Horseshoes. Clovers and Blue Moons. Unicorns, Rainbows, and Tasty Red Balloons. Plus, crunchy, oat cereal pieces, too! We're Lucky Charms and we're magically delicious.

A box of Lucky Charms cereal laying in a pile of marshmallows and cereal pieces

For Five Decades

For five decades and counting Lucky Charms cereal has featured frosted oats and colored marshmallows. Made with whole grain Lucky Charms is fortified with 12 vitamins and minerals, and is a good source of calcium.

Lucky Charms come in a variety of magical deliciousness: Original Lucky charms are Gluten Free! There are also Chocolate, Fruity, and Frosted Flakes Lucky Charms!

A collection of cereal marshmallows shaped like a pink balloon, a purple horseshoe, a unicorn head, a rainbow, a red heart, a blue moon, a shooting star, and a green leprechaun hat

Charms & Powers

The Lucky Charms magical marshmallows have their own unique powers that Lucky uses when those pesky kids are trying to catch him!

The Heart powers life, Star powers flight, Horseshoe powers speed, Clover gives extra luck, Blue Moon powers invisibility, Unicorn adds color to the world, Rainbow has the power of teleportation and Red Balloon has the power to float!

A smiling Lucky the Leprechaun bursting forward with his hands out

Lucky's Story

Somewhere, over that rainbow in a magical forest not so far from here, lives a clever, playful, and harmlessly mischievous leprechaun named Lucky.

Lucky was gifted four magical charms by his Dad to spread magic around the world. As Lucky began to spread magic, his legend grew and he was convinced our world needed more than just magic. So, Lucky made it his mission to use the charms to bring magic but also to bring joy with fun, unique, and inspiring magical moments.

That’s why everything that Lucky Charms does is with an extra bit of magic.