The Most Magical Part of the Day

All you need is some extra magic to start your day off right. And lucky for you: Lucky Charms marshmallow charms are pretty magical.

Collect All 5 Boxes! Turn Lucky Charms boxes into leprechaun traps and try to catch Lucky this St. Patrick's Day!
For the first time in a decade, Lucky Charms will have a new permanent marshmallow. The magical unicorn is joining hearts, stars and horshoes, clovers and blue moons, rainbows and tasty red balloons. This magically delicious cereal will start appearing on shelves at major retailers nationwide. Share your magical unicorn excitement with us at luckycharms on Twitter

Three Magically Delicious Flavors?
We’re on a Lucky Streak.

Spoonful of Original Lucky Charms original
Spoonful of Chocolate Lucky Charms chocolate
Spoonful of Lucky Charms Frosted Flakes frosted

Gluten-free Original Lucky Charms. Same Magically Delicious Taste.

We want everyone to be able to enjoy Lucky Charms! Now they’re gluten-free. Same great taste. Same recipe.

how we did it