Lucky the Leprechaun racing along a rainbow towards a bowl of Lucky Charms cereal

Lucky Charms Cereal - The Most Magical Part of the Day

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Charm powers Instagram AR effect

Bring Lucky's Charm Powers to Life on Your Phone

Experience the power of Lucky’s Charms right from your breakfast table, like the flying shooting star charm or the disappearing blue moon charm. Just pick up a box of original Lucky Charms and download the Instagram filter on your phone. Then point your camera at the box and see the charms spring from the box and into your home!

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Lucky the Leprechaun holding out his hand